Writing for the internet is different. Beachfront Web will write interesting copy for you that will rank better with search engines and be easy for internet users to read.

All through school, we are taught that in order to make our writing interesting, we need to vary our language. However, writing so your page will rank well with search engines involves the careful repetition of key phrases. If Beachfront Web writes your copy, we will research the key phrases for your business. We will then use your keyphrases in a way that is still interesting, but also conforms to the desired ratio of key phrases versus text.

It is also necessary to break information down into easily digestible chunks. Internet users are accustomed to finding information quickly. If you bury the information they are looking for in a long paragraph, it will be ignored.

Not only are graphics ignored, they are not searchable. Lots of designers put the most important information on a page in a graphic. Why would you hide the key points from search engines?

Yes, you want your page to be visually appealing, but there is no need to pay $350 per graphic when they are largely ignored. This is described by a phenomenon called banner blindness.

Eye-tracking studies have been performed to examine the importance of graphics versus text. They have shown that 78% of internet users look at text first and often don't notice graphics until the third visit to a site.

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