• Keep the look of your site uniform. It gives the viewer continuity. It makes browsing and navigating easier. And your primary goal should be to make your information quickly and easily accessible to your customer, otherwise they may go somewhere else.


• Don't put important information in banners. Don't make it a radically different color or put borders around it. People ignore these things, even when flashing and ringing bells. It doesn't matter that its not an ad and doesn't look like an ad. There is a name for this phenomenon. Its called banner blindness. You can do a search on it, or you can just trust me. Information put in these areas will be completely ignored.

Some businesses have already realized the necessity of a website, but not the importance of professional design. A bad website can make your business look lazy, scattered, or worse, incompetent, and have a more detrimental impact on your business than having no site at all. A business will never know how many customers it may have lost because of a bad first impression on the web.